Henkel remains committed to delivering innovative products that create better quality and reliability and cost saving for its customers. “Higher petrochemical feedstock based raw material prices have driven a spate of adhesive price increases across our industry. We have been trying our best to cope with these upstream cost increases through improving our internal efficiency, however, we have reached a point where product price increase is unavoidable for us to continue deliver the same high quality of product and service standards that our customers expect from Henkel,” said Jan-Dirk Auris, President of Henkel Asia Pacific.
Between January 2009 and February 2010, prices of the key raw materials have kept increasing dramatically, growing beyond the high levels hit in 2008. Some petrochemical feedstock based raw materials such as Propylene, Benzene, and Butadiene have shown sizable increases of 202%, 239%, and 335% in January 2010 compared to January 2009. Together with Naphtha and Ethylene these raw materials impact adhesives products including Hotmelt, Polyurethane, Acrylic, Water-based and so on.

Henkel’s Adhesive Technologies business sector serves a wide range of customer groups with a comprehensive range of technologies comprising adhesives, sealants, and surface treatment products, serving consumers as well as industrial and craftsmen businesses.