Innovative Brands
Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, around one quarter of our annual sales are generated by new, innovative products introduced during the preceding three years. Our intention is to increase this proportion to 30 percent.
Persil, Somat, Fa, Gliss Kur, Pritt, Metylan, Liofol or Loctite – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. Good is never good enough. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
Laundry & Home Care
Purex Natural Elements Outstanding performance and ready biodegradability with wash-active substances
Persil Gold Plus The „gold standard“among laundry detergents for optimum stain-free results without the need for an additional stain remover.
Terra Activ
Combining power and nature for high-performance quality without the compromise: 85 percent of the ingredients are based on renewable raw materials and the exclusive use of palm kernel oil certificates to promote rainforest protection.
|
Persil ActicPower is particularly economical, offering a high yield plus its full laundry power from just 15 degrees Celsius. Available in a small, handy bottle. And Persil Hygiene Rinse ensures enhanced laundry hygiene, particularly at low wash temperatures. www.persil.de
Cosmetics/ Toiletries
Taft Power with Cashmere for supple “power hold”: An innovative styling line offering extra-strong hold combined with cashmere-like suppleness.
Dial Yogurt The first body wash in the USA with yogurt proteins – retains moisture and cares for the skin.
Blond Me The all-inclusive blonding line for every requirement – the first integrated concept for the professional hair salon with blonde products for highlighting, coloration, care and styling.
|
Somat 9 – nine functions for an even better dishwashing result with the addition of two new components: an odor neutralizer to combat unpleasant smells and an Extra-Dry function to ensure that water runs evenly and effectively from the washed items. Launched in Western Europe and in Central and Eastern Europe, Somat Perfect Gel is the first multi-functional gel to hit those machine dishwashing product markets. www.somat.de
Adhesive technologies
Loctite Flex Gel Instant Adhesive The flexible instant adhesive for super-strong, fast bonding in and out.
Macromelt OM 648 The first polyamide hotmelt adhesive with integrated UV protection extensively based on renewable raw materials.
TecTalis An innovative technology for the environmentally sound corrosion protection of metals in the automotive and durable consumer goods industry.
|
Marketed in the USA, innovative Purex Complete 3-in-1 laundry sheets combine the performance of a detergent with a fabric softener while also preventing the build-up of wash static in the drier. Plus: CO2 emissions attributable to transportation are reduced by almost 70 percent and packaging materials by some 45 percent. www.purex.com
|
Schwarzkopf Essential Color – our first 100 percent permanent hair colorant without ammonia and with nature-based ingredients such as lychee and white tea for a deeply lustrous color offering long-lasting gray coverage. www.essentialcolor.com
|
Syoss – professional hair care at an affordable price. Developed and tested in cooperation with stylists, the formulations offer salon-standard hair beauty on a daily basis and are available in retail stores. The Syoss launch was Europe’s most successful in the hair care sector in 2009. www.syoss.de
|
Dial Anti-Ox body wash with cranberries and anti-oxidant pearls – the most successful body wash launch in the USA. Gently cleans and protects the skin from harmful environmental influences. www.dialsoap.com
|
Loctite 5188 flange sealant is particularly suitable for use in engines, gear units and pumps. It remains superflexible yet adheres very well to metallic substrates even after long exposure to high temperatures and chemical attack. www.loctite.com
|
Technomelt Supra Cool 130 – a newly developed hotmelt adhesive for packaging that works at a significantly lower application temperature to reduce energy consumption. It also offers extremely high adhesive strength, outstanding flowability and a substantially wider range of application suitability. www.technomelt.com
|
A major advancement for semiconductor packaging technology. The placement of miniature electronic components requires enormous precision. With Ablestik SelfFilleting, the die attach process is much faster and more reliable. A dot of the new material is carefully dispensed and then the capillary forces of the product draw it out to the edge of the die where it automatically stops. The material also controls the bondline thickness. www.henkel.com/ablestik